SOFTWARE THAT POWERS YOUR

GROWTH VIA PAID MARKETING

The only right way to do marketing is where you make a return on investment. We provide software that instils our proven, disciplined approach to paid marketing into growing businesses.

CONTACT US

SOFTWARE THAT POWERS YOUR

GROWTH VIA PAID MARKETING

The only right way to do marketing is where you make a return on investment. We provide software that instils our proven, disciplined approach to paid marketing into growing businesses.

CONTACT US
INTRODUCING

The Ramp Tool Suite

Tools for each step in the paid marketing process

1. CPA SETTER

Know what to pay for each customer

4. MEDIA BUYER

Acquire customers in-line with target

2. MEDIA PLANNER

Know how many customers you can acquire

3. REVENUE FORECASTER

Predict the impact of marketing plans on revenue

INTRODUCING

The Ramp Tool Suite

Tools for each step in the paid marketing process

1. CPA SETTER

Know what to pay for each customer

2. MEDIA PLANNER

Know how many customers you can acquire

3. REVENUE FORECASTER

Predict the impact of marketing plans on revenue

4. MEDIA BUYER

Acquire customers in-line with target

CPA SETTER

The CPA SETTER enforces ROI by automatically calculating cost per acquisition targets and distributing them to your marketing team or media partners. It will refresh CPA targets on a weekly basis so they are always up to date.

TRADITIONAL TARGET SETTING

  • Companies buy to a single CPA target – Highly inefficient
  • CPA calculated manually from all time data
  • CPA refreshed infrequently
  • Never takes into account organic acquisition
  • Manually communicated to team/partners

THE RAMP WAY

  • Thousands of different CPA targets calculated based on channel / segment yield for maximum ROI
  • CPA calculated on most recent data
  • CPA refreshed every week
  • Can take into account organic acquisition
  • Automatically and systematically distributed via email

MEDIA PLANNER

The MEDIA PLANNER helps build marketing plans based on the CPA targets you can afford to pay. It will estimate the total number of customers (paid and organic) that your business will acquire. This ensures that your marketing plans are realistic and scientifically driven.

TRADITIONAL MEDIA PLANNING

  • No connection between marketing spend and revenue
  • Plans only include “paid acquisition”
  • Hard to tell if CPA / volumes in marketing plans are realistic
  • No way of telling what the optimum spend is per channel
  • Hard to tell if future campaigns will perform like the last
  • Often fails to consider seasonality of business

THE RAMP WAY

  • Easily see impact of plans on top line revenue
  • Easily estimate impact of paid on organic acquisition
  • Ramp will consider price volume curve
  • Ramp will consider cost incrementally
  • Ramp will consider market saturation
  • Ramp will consider seasonality

REVENUE FORECASTER

The REVENUE FORECASTER accurately predicts the revenue of your entire business and demonstrates the impact of marketing spend on your top line. This ensures that your budgets are accurate and you are always on top of the key growth levers of business performance.

TRADITIONAL REVENUE FORECASTING & BUDGET SETTING

  • Done in excel and usually just a basic trendline
  • Not scientifically driven – Inaccurate
  • No connection between marketing cost and revenue
  • Forecasting done on quarterly basis, a year in advance and at monthly resolution
  • Time consuming
  • Performance vs budget done infrequently and of low insight

THE RAMP WAY

  • Cloud based using thousands of underlying data points
  • Cohort driven process – Highly accurate
  • Marketing cost drives revenue
  • Forecasting done on a daily basis, several years in advance at a daily resolution
  • Automatic
  • Performance vs budget insight is delivered to your inbox on a daily basis

MEDIA BUYER

The MEDIA BUYER will automatically acquire and reactivate users in line with your company targets. This saves time and ensures that performance targets are strictly adhered to.

TRADITIONAL MEDIA BUYING

  • Teams of buyers or agencies doing manually

THE RAMP WAY

  • Ramp tells your media platforms and partners what to buy automatically and creates a feedback loop to guarantee ROI
FINDING THE SOLUTION

Typical Problems Ramp Helps Solve

If you’re asking any of the below questions, Ramp can help your business.

Product Designer

If we spend more in marketing, exactly how much will our revenue increase and when?

Gaming Marketer

When we increased our marketing spend we struggled to see an impact on top line revenue. Why?

Ecommerce Specialist

We are achieving low CPA/CAC - why can’t we scale our marketing?

Co Founder, FinTechUS

How should we calculate our CPA target? How can competitors support higher targets?

BEHIND RAMP

The Executive Team

GET IN TOUCH

Contact Us